O título de notícia que tanto editor/blogger aguardava e que tanto leitor de feeds esperava nunca vir a ler (não me estou a referir ao software), foi finalmente escrito, oficialmente, no blog do Feedburner. Parte da notícia no idioma original:
“We’ve been hinting at this for awhile, but it’s finally time to spill the beans: Starting next week, we’ll be rolling out AdSense for feeds to a small group of publishers, in anticipation of a full launch to all FeedBurner and AdSense publishers “coming soon”. If you start seeing “Ads by Google” on an ad in a feed somewhere, that’d be us.
So what will this mean for you? Well, publishers already in the FeedBurner Ad Network will continue to see premium CPM ads directly sold onto their content, but with the added bonus of contextually targeted ads that will fill up the remainder of their inventory. That means you get the best of both worlds: a dedicated Google sales force that knows how and why to sell onto your content, with the added revenue that full back-fill coverage provides. And with AdSense, you’ll know that your back-filled ads are using the strongest contextual ad engine, ensuring the most relevant and profitable ads are delivered to your subscribers. And yes, ads are also sold via Google’s AdWords program.(…)” >> leia o resto da notícia <<
A ver por alguns comentários o período de esclarecimentos e adaptação a esta nova realidade será longo, o faseamento uma excelente ideia, e aquela coisa de mostrar anúncios Adsense para conteúdo nos feeds um enorme, aliás gigantesco, gerador de confusões.
Atenção: Não estamos a falar disto. Estamos sim a falar disto.
Pode ainda ler mais acerca deste assunto no Digital Inspiration.
Bons anúncios.
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